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25 Aug 2015

Corporate photography for annual reports, Publicity or corporate brochures needs a photographer with extensive experience and resourcefulness. Unlike the studio product or portrait photographer, in which the environment is controlled and predictable, the scenario is quite different for the annual report or corporate photographer that is always working on location under unpredictable and unforeseen circumstances. The organization photographer must be an expert of executive portraiture, industrial photography, architectural photography, product photography and even aerial photography because all these areas of expertise will be required. One never knows what's going to be demanded inside the "day in the life" of a corporate photographer, but the "focus" must always be the same; namely to market the image of the company from the most positive and effective way.

Corporate Photographer London is mostly all about people and about selling trust! People leading, people working, people communicating - along with the environment in which they work, whether it be in the executive boardroom, a factory setting or perhaps a hi-tech lab; the tale is always about the folks that make the product or who're providing the service. Regardless of what the company produces or the service it sells, folks are what make it happen and people are the consumers with the specific product or service actually marketing - that is more often than not, in an already crowded and competitive market. Therefore, it stands to reason, that a good corporate photographer could have good "people skills." Professional models are hardly ever used in annual report photography and corporate brochures, since the companies need to be honest in portraying their very own people, therefore, the photographer must be very good at making his subject comfortable so that you can portray a pleasing and sincere appearance, and that usually means talking - talking about what they do; their family; the things they enjoy, sports - whatever seems to make a connection. This can be a skill that can be developed; I'm not really an extroverted person in the slightest, however, when it comes to "show time" I have found myself doing a great deal of talking. Another tip is to shoot a lot - making subtle variations of their pose; paying particular awareness of the head and nose in terms of the background, all the while instilling their confidence actually looking and doing great. Headshot Photographer London

Resourcefulness is an additional critical quality for industrial and company photography. Resourcefulness means the opportunity to make the proverbial "sow's ear in a silk purse." In the case of an environmental portrait for example, the office setting will likely be uninteresting, so a careful selection for the background must be found. It may be in the office, it may be by way of a window or staircase, and it may be in the factory or within an outside facility. Whether it's an environmental portrait, the portrait should have the kind of statement regarding the company and the environment must make an effort to that end when possible. In any case, the background have to be aesthetically pleasing and simple, so as not to divert attention out of the subject photographed. I've many times found myself within a colorless, clinically sterile lab but having to make a portrait that's compelling and will point out the subject and the environment. In cases like this, composition is critical that it is both dynamic yet not distracting; and lighting is the key to making a mundane environment sing with color and contrast. If there is no color from the scene and color would enhance the photograph, the corporate photographer can put colored filters on the light heads to judiciously create only the color effect that is certainly desired. Another way to introduce color to the scene is by allowing different colored light sources go to their natural uncorrected color; i.e. fluorescents goes green, tungsten lights will go very warm - even orange; daylight, if your scene is balanced to tungsten, the light will go very blue. The industrial or corporate photographer will discover to take what is given and help it.

Resourcefulness includes never quitting or accepting "no" before the "fat lady sings," There might be times when someone claims that something can't be done. I see that as an invitation to discover every possible strategies by which to make it happen - assuming of course that it is important to the grade of the photograph or in completing the assignment. In many cases a shoot schedule might have to have that it is "now or never." You can now just accept the easy "no" but your client will be much happier if you're able to somehow still do it. I have been in situations that seemed impossible, but with persistence, optimism and even an almost obstinate sense of will power, it still happened!

In summary, the corporate photographer must be diverse in his photography genre, and for that, extensive experience is the key. He/she is a master of the technical aspects of his craft, especially with regards to lighting. She has the ability to communicate and reach people in order to make them feel safe in front of the camera and that he is a resourceful artist, a facilitator; a negotiator, an optimist.

Critical seeing and creativity may be the hallmark of an experienced corporate or industrial photographer, because this kind of location photography requires one to quickly adjust to unforeseen and uncontrollable circumstances. Finally, the corporate photographer never says "no" until all possible means happen to be persistently tried and tested. Corporate photography is all about creating strong visual photographs which will sell his client's brand - whatever needs doing!


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